One who knows the transcendental nature of My appearance and activities does not, upon leaving the body, take his birth again in this material world, but attains My eternal abode, O Arjuna.
Devotional activities are never to be considered material, although sometimes it appears that devotees are engaged just like ordinary men. Reference: Devotional activities […]
brahma-bhūtaḥ prasannātmā na śocati na kāṅkṣati samaḥ sarveṣu bhūteṣu mad-bhaktiṁ labhate parām Synonyms: brahma–bhūtaḥ — being one with the Absolute; prasanna–ātmā — fully joyful; na — never; śocati — […]
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